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Amaze Nordic Barley

1 of 4 products in this brand
Amaze Nordic Barley is a 100% natural, unmodified, COSMOS approved starch. The pure barley is regionally sourced from Scandinavia and produced in an eco-conscious process as a side-stream of the beverage industry. It has excellent microbial purity and so is produced without the requirement for irradiation or other treatments. The unique sensory benefits delivered in formulation by the Amaze Nordic Barley are a result of the products unique singular oblate spheroid morphology. The product allows formulators to achieve excellent skin feel from skin and sun care emulsions. In addition, the Barley starch delivers a 100% natural oil absorber for dry shampoo applications. Finally, it can deliver blurring and nude effects fo color cosmetics.

INCI Name: Hordeum Vulgare Seed Flour

Functions: Absorbent, Aesthetic Enhancer

Ingredient Origin: Natural Origin

Labeling Claims: Additive-free, Aluminum-free, Biodegradable, Clean Label, GMO-free, Microplastics-free, Natural, Naturally Derived, Organic, Ulta Beauty's Conscious Beauty

Certifications & Compliance: COSMOS, ECOCERT, Organic Certified

Benefit Claims: Aesthethic Enhancement, Age & Dark Spot Reduction, Antimicrobial, Blurring Effect, Compatibility, Ease of Styling, Effective Oil Absorbent, Hair Conditioning, High Purity, Non-Irradiated, Non-Tacky, Shine Reducing, Skin Correction, Smooth Feel, Superior Skin Feel, Texturizing, Volumizing, Water Absorbent

Technical Data Sheet

Knowde Enhanced TDS

Identification & Functionality

Ingredient Origin
Cosmetic Ingredients Functions

Features & Benefits

Product Highlights
Features Benefits
White free flowing, fine powder with unique morphology

Provides visual modification (translucent, nude look) mainly for color cosmetics
Provides esthetic modification and improved feel to creams, emulsions and dry shampoo

Good oil and water absorption properties

Reduces shine and tackiness in creams and sunscreens

Compatible with commonly used formulation ingredients

Robust and reliable performance

100% natural

COSMOS approved
Fulfills market requirements like eco-conscious, clean label, GMO-free, microplastic-free, aluminum-free

Applications & Uses

AP/Deo Applications
Skin Care Applications
Suggested Use Level
2-5% (Dry shampoo), 1-10% (Waxes and pomades), 2-10% (Creams and emulsions), 5-50% (Color cosmetics)
Recommended Applications

Amaze® Nordic Barley can be used in a broad variety of cosmetic formulations for skin and sun care, haircare, and color cosmetics.

In skin and sun care, Amaze® Nordic Barley helps to control shine due to its excellent oil absorbing properties. It reduces tackiness, provides more texture, delivers a softer feel to emulsion formulations. In addition, Amaze® Nordic Barley can be used as an effective replacement for microplastics like Nylon-12 and PMMA.

In haircare, Amaze® Nordic Barley is well suited for dry shampoo with its smooth and natural feel on hair enabling conditioning claims without the usage of cetrimonium chloride. It gives a feel which is less dry and less rough compared to other starches. Amaze® Nordic Barley provides a more natural styling with good volume development. It can also be used in other styling products like cream, pomades, and waxes to create new and engaging textures.

In color cosmetics formulations, Amaze® Nordic Barley provides a similar light scattering effect to that of young skin which results in a nude look that corrects imperfections such as freckles and dark spots. The fine particle size and unique morphology makes the transition between covered and non-covered skin almost invisible. It instantly blurs appearance of wrinkles by softening edges through light diffusion.

Formulation Guidelines

Solubility

Amaze Nordic Barley is an insoluble powder in water and ethanol unless heated above 45°C. When the starch is heated above 45°C the granule will begin to swell and cook out resulting in an increase in formulation viscosity.

Compatibility

Amaze Nordic Barley is compatible with a wide range of commonly used formulation ingredients in skin and hair formulations. In its powder form it is compatible with dry shampoo base including but not limited to high levels of ethanol (80 wt%), magnesium stearate, other starches and hair styling polymers like Amphomer HC polymer and Balance 47 polymer. It is compatible with common skincare ingredients like vegetable oils, emulsifiers, moisturizers, film formers and UV-filters. It is also compatible with all preservative systems tested to date including sodium benzoate, potassium sorbate, phenoxyethanol and ethylhexyl glycerine. In color cosmetics it is compatible with commonly used ingredients such as waxes, oils, other starches, minerals and pigments.

Use in skin and sun care emulsions

Used as an esthetic modifier, Amaze Nordic Barley is most suitably added to the batch at the end of processing below 45°C. The post addition can be easily achieved by sprinkling in the top of the emulsion or slurring with glycerin, propylene glycol or similar ingredients. If the intended use is as a rheology modifier and esthetic modifier it can be used above 45°C. It is important to note that if the starch is cooked out it will increase the viscosity but some esthetic enhancement properties may be lost.

Properties

Physical Form
Appearance
White free flowing fine powder with unique morphology

Regulatory & Compliance

Certifications & Compliance

Packaging & Availability

Regional Availability
  • Africa
  • Asia Pacific
  • Europe
  • Latin America
  • North America

Storage & Handling

Storage Conditions

Amaze® Nordic Barley should be stored under ambient conditions. The product is supplied in sealed bags and should be kept tightly sealed and in a cool location to prevent unintended microbial contamination.